Benny Alejandro Farewell



"Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master's happiness!"  Matthew 25:21

Bienvenido G. Alejandro
August 18, 1926-May 15, 2019

The papemelroti family sends off our co-founder, our beloved Sir Benny. May he rest in God’s eternal peace.




“The favors of the Lord I will sing forever.” Psalm 89:2

The last word we heard our father struggle to say before he passed on was, “Alleluia!” He knew from where his help came.

“I will lift up mine eyes to the hills 
from whence cometh my help,
my help cometh from the Lord,
the Lord which made Heaven and Earth.” Psalm 121:1-2


Death is a very mysterious door. Some of my friends passed through quickly, and some have laboured long before they were able to see what lay on the other side. My father had a difficult time these past weeks, and my family and I asked for mercy and grace for him, and for ourselves as well.

When we see death face to face, we realize how ephemeral life is. Where once there was a living, breathing human being, suddenly all breathing stops and there is a suspension of unbelief for a while. Really, truly gone? Never to hear his voice again, his stories, his laughter? Never to see his eager, bright, shining face full of the mischief of youth, still?

My father lived life to the full. Even when bedridden from his bad back, he was never idle. He was always so busy, researching things on the internet, fiddling around with a new product to sell, solving a problem in his mind, planning his next adventure on the high seas. I was so sad when my usually ebullient 92-year old father gave up and said he could not accomplish his bucket list of going out fishing and crabbing on the boat he made in his backyard. He then proceeded to show his grandchildren his map and where they should go fishing.

I thank God for my father. He taught me that life is an adventure. That it can be amazing if we use all the gifts God has lavished upon us, every last drop, never giving up unless we really had to, even when we are old. I think it is a beautiful offering if we could say to God, thank You for all Your gifts and favor. I did not waste any of it! I squeezed it all out and made the most of all you have given me. Alleluia!

Patricia Alejandro Paterno




We truly appreciate these features on GMA, CNN Philippines and ABS CBN.


See a collection of our late co-founder’s favorite projects, created during his late 80s to 90s -

The Benny Alejandro Memorial Collection
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
You have successfully subscribed!